The hottest Huawei smartphone shipments increased

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Huawei's intelligent shipment volume increased by 62% year-on-year in the first half of 2014.

Huawei consumer BG announced the terminal shipment data in the first half of 2014: a total of 64.21 million units were shipped from, MBB and home terminals, of which 34.27 million units were shipped from smart devices, an increase of 62% year-on-year. Benefiting from the hot sales of P7, mate 2 4G and other flagship products and the further improvement of Huawei's brand global influence, Huawei's consumer business achieved steady and sustainable growth in the first half of the year, which also shows that Huawei's product marketing strategy has achieved remarkable results

p7, mate 2 4G and other medium and high-end models have been recognized by global consumers

Huawei mate 2 4G

the global brand influence continues to increase

in 2013, through a series of brand and market activities such as advertising, sports sponsorship, industry events, product release, retail store construction and online promotion, Huawei is trying to actively communicate with consumers and is committed to becoming a consumer favorite smart terminal brand. According to the report of Ipsos, a global market research company, the global popularity of Huawei brand reached 52% in 2013, with a year-on-year increase of 110%

Huawei ascend P7

in 2014, Huawei consumer BG continued to deepen its global brand marketing activities, further enhancing Huawei's brand awareness and influence in the global market. For example, by sponsoring top European football clubs such as AC Milan in Italy, Dortmund in Germany, Saint Germain in Paris and Arsenal in Britain, Huawei's brand influence in developed markets such as Europe has increased rapidly, and it has also been recognized by more and more consumers. At the same time, it has driven the sales of various intelligent terminal products. In the Netherlands, Huawei's sponsorship of Ajax football club in the Netherlands has rapidly increased the share of Huawei intelligence in the local market

in the second half of 2014, Huawei consumer BG will further give play to its leading edge in the 4G field, proceed from the needs of global consumers, and closely cooperate with telecom operators, open market, e-commerce and other marketing channels, continue to launch highly competitive 1000 yuan 4G boutiques and flagship models in the medium and high-end market, and carry out the full series layout of 4G intelligent terminals. In addition, Huawei will continue to deploy in other terminal areas, such as wearable devices, which will promote the continuation and healthy development of the synthetic leather industry in Wenzhou

overseas markets become growth highlights

due to the fact that Huawei consumer BG increased its market expansion in emerging markets such as Asia Pacific, Latin America, the Middle East and Africa according to the specific status in 2014, the shipment volume of Huawei intelligence in these markets increased quarter by quarter. In the second quarter of 2014, Huawei intelligent delivered 20.56 million units in the global market, an increase of 85% year-on-year. Benefiting from the enhancement effect of Huawei's brand influence, Huawei has achieved a large increase in shipments in some markets and become one of the most popular smart brands among local consumers. Among them, the Middle East and Africa markets increased by 550% year-on-year, the Latin American market increased by 275%, the Asia Pacific market increased by 180% year-on-year, and the European market increased by 120%, which further consolidated Huawei intelligence's leading position in the regional market. In Asia Pacific and Latin America, Huawei has become a leading local brand. According to the FK retail data monitoring report for the past 16 years of G16 in May 2014, Huawei intelligence's market share in Colombia reached 18%, ranking first

original title: Huawei consumer BG delivered 64.21 million smart phones in the first half of 2014, with a year-on-year increase of 62%

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