Development status of China's laser holographic an

2022-07-26
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Analysis on the development status and market prospect of China's laser holographic anti-counterfeiting paper industry in 2017

release date: Source: China's industry information editor: Yu Jia browsing times: 4653 copyright and disclaimer

core tip: the data show that the global packaging market reached US $677billion in 2014, and the global packaging market will continue to grow steadily in the future. It is expected that the annual compound growth rate will be 4.10% 4. As the driving force of growth, this is mainly driven by the growing market demand of emerging economies (including China, India, Brazil and some countries in Eastern Europe) and transition economies

[China Packaging News] according to the data, the global packaging market reached US $677billion in 2014, and the global packaging market will continue to grow steadily in the future. It is expected that the annual compound growth rate will be 4.10% 4. As the driving force of growth, this is mainly driven by the growing market demand of emerging economies (including China, India, Brazil and some countries in Eastern Europe) and transition economies. The rapid growth of urban population, real estate, construction investment and medical care market, as well as changes in other factors, will also affect the demand change of the global packaging market. In addition, the growth of personal disposable income in developing countries will also drive the improvement of people's consumption level, and then drive the growth of product packaging demand

over the past 30 years of reform and opening up, with the increasing social demand of the packaging industry and the increasing scientific and technological level of the industry, China's packaging industry has developed rapidly and occupied a decisive position in the national economy. It has become a supporting industry with important influence on economic and social development. The total output value of the packaging industry increased from 7.2 billion yuan in 1980 to 1.50 trillion yuan in 2014, becoming the world's second largest packaging country after the United States, Three major packaging industrial belts, namely, the growth triangle, the Pearl River Delta and the Bohai rim, have been preliminarily formed. In 2015, the total output value of the domestic packaging industry reached 1.63 trillion yuan. 5 according to the data released by the China Packaging Federation, as of the first ten days of November 2016, the total output value of China's packaging industry had reached 1.70 trillion yuan, continuing to maintain the world's second largest producer of packaging products

From 2010 to 2016, the total output value of China's packaging industry

data source: compilation of public data

due to the drive of market economy and the promotion of technological progress, the product structure of the packaging industry has undergone great changes, and the proportion of paper product packaging and plastic packaging representing the development direction of modern packaging industry in the packaging industry has increased to varying degrees, Paper product packaging and plastic packaging together account for 64.50% of the total output value of the packaging industry. 6

according to the data released by the publication administration in 2014, the total output value of China's printing industry based on the structure principle of China's friction experimental machine has exceeded 1trillion yuan, of which the packaging and printing industry accounts for 60% of the total output value of the printing industry, i.e. about 600billion yuan. The packaging and printing industry has a rapid growth rate in recent years, about 2%-3% higher than the national GDP growth rate. China's total economic output of the packaging and printing industry has entered the ranks of the world's largest countries, surpassed Germany and is close to Japan, It ranks third in the world and second in Asia

according to the annual verification data of printing enterprises of the State Administration of publication, radio, film and television, in 2015, the total output value of the national printing industry exceeded 1.12 trillion yuan. The continuous expansion of the printing market has also promoted the further development of the packaging printing industry

in recent years, with the rapid development of China's market economy and the continuous improvement of people's living standards, the downstream market demand for cigarettes, wine, cosmetics, drugs, food and other consumer goods is strong. The strong downstream market demand is conducive to the expansion of the industry's market scale and the future development of the industry, The downstream market demand is as follows:

① cigarette label market

according to the China report of the 2010 Global adult tobacco survey released by the China Center for Disease Control and prevention, China is the world's largest tobacco consumption market, with about 301million smokers all year round (accounting for about 1/3 of the global smokers). In 2015, the China Center for Disease Control and Prevention released the 2015 China Adult Tobacco Survey Report. Due to the growth of the total population, according to the current smoking rate, the number of smokers in China increased by 15million compared with five years ago, reaching 316million. In 2015, the tobacco industry achieved a total tax profit of RMB 1143.6 billion, an increase of RMB 91.9 billion, or 8.73% year-on-year; The total financial turnover was 1095billion yuan, a year-on-year increase of 184billion yuan, a year-on-year increase of 20.20%. During the 12th Five Year Plan period, the tobacco industry has achieved a total tax profit of 4768 billion yuan, an annual increase of 107.84 billion yuan, an annual increase of 13.60%; The accumulated financial turnover was 4132.3 billion yuan, with an average annual increase of 121.22 billion yuan or 17.50% 7. In 2016, the tobacco industry realized a total tax profit of 1079.5 billion yuan, a year-on-year decrease of 64.1 billion yuan, a year-on-year decrease of 5.61%; The total financial amount turned over was 1000.6 billion yuan, a year-on-year decrease of 94.4 billion yuan, a year-on-year decrease of 8.62% 8

in, the average annual growth rate of China's cigarette output was 2.38%, maintaining a steady growth rate. In 2014, China's cigarette output reached 52.1971 million boxes. In recent years, due to the impact of economic downturn, cigarette tax increase, favorable price and tobacco control, in 2015, China's cigarette output was 51.7812 million boxes, a year-on-year decrease of 415900 boxes, a year-on-year decrease of 0.80%; In 2016, China's cigarette output was 47.6516 million boxes, a year-on-year decrease of 4.2196 million boxes, a year-on-year decrease of 7.98% 9

China's cigarette production in

data source: compilation of public data

from the perspective of China's cigarette production and growth rate from 2011 to 2016, the industry has developed relatively steadily. Since 2015, despite the adverse impact of economic downturn, cigarette tax increase and preferential price, tobacco control and other factors on China's cigarette market, the demand for medium - and high-end cigarettes for middle - and high-income consumers has increased, The proportion of medium and high-grade cigarettes in the cigarette market has increased year by year. At the same time, in view of the current situation of the cigarette market, the tobacco industry has actively taken response and regulation measures to maintain the stability of the market and provide an effective guarantee for the steady development of the industry. In the next few years, with the improvement of the external economic environment, the cigarette industry will remain generally stable. Accordingly, the cigarette packaging market demand will also remain stable

② liquor label market

according to the data released by the China Liquor Industry Association, the total output of the national liquor making industry continued to grow at an average annual growth rate of 3.80%. In 2014, the total output of Enterprises above Designated Size in the national liquor making industry was 75.2827 million kiloliters, a year-on-year increase of 0.87%, of which the cumulative output of fermented alcohol was 9.8428 million kiloliters, a year-on-year increase of 7.69%, and the output of beverage wine was 65.4399 million kiloliters, a year-on-year decrease of 0.08%10. According to the data released at the third (expanded) meeting of the Fifth Council of China Wine Industry Association, which should be able to apply the maximum force of the experimental machine to the sample, in 2015, the total output of Enterprises above Designated Size in the national wine industry was 74.2933 million kiloliters, a year-on-year decrease of 1.31%; The product sales revenue was 922.917 billion yuan, a year-on-year increase of 5.34%; The total profit was 101.807 billion yuan, a year-on-year increase of 3.93%; The tax paid was 85.315 billion yuan, a year-on-year increase of 2.06% 11. According to the data released at the fifth (expanded) meeting of the Fifth Council of China Wine Industry Association, in 2016, enterprises above Designated Size in the national brewing industry completed a total brewing output of 72.263 million kiloliters, a year-on-year decrease of 2.73%; The product sales revenue was 978.063 billion yuan, a year-on-year increase of 5.98%; The total profit was 109.447 billion yuan, a year-on-year increase of 7.50%12. The development of the brewing industry has remained stable. Beverage wine is the main product of the brewing industry, and the beverage wine mainly includes two major products, Baijiu and beer

a and Baijiu

. In 2016, the annual growth rate of China's Baijiu output was 10.05%, and the output reached 13.584 million kiloliters. In recent years, China's Baijiu output has maintained a rapid growth trend. The continuous prosperity of the Baijiu industry has brought about fierce competition in the industry, and counterfeit and shoddy products are emerging. Baijiu production enterprises have invested more energy in Baijiu packaging and its anti-counterfeiting functions, so that the Baijiu packaging industry has achieved rapid development

2010-2016 China's Baijiu output

data source: public data sorting

b, beer

2014, China's beer industry's cumulative output was 49.2185 million kiloliters, a year-on-year decrease of 2.76%, and the per capita share was 35.98 liters, a decrease of 3.27%. Despite the decline in output, the sales of China's beer industry in 2014 still maintained growth, with a sales revenue of 188.624 billion yuan, an increase of 3.98% over the previous year.14. In January, 2015, China's beer industry continued the trend of 2014, with a cumulative output of 41.9652 million kiloliters, a year-on-year decrease of 4.78%, and a cumulative sales revenue of 166.036 billion yuan, a year-on-year increase of 1.39% 15

③ in other markets

a, cosmetics

, the total tax paid by China's cosmetics manufacturing industry increased from 4.122 billion yuan to 8.122 billion yuan, with an average annual growth rate of 26%. In January 2015, China's cosmetics manufacturing industry paid a total of 9.251 billion yuan in taxes, a year-on-year increase of 58.63% 16

b, drugs

in, China's output of technical chemicals increased from 2.8987 million tons to 3.289 million tons, with an average annual growth rate of 7.42%17

2011-2016 China's chemical drug production

data source: collation of public data

laser holographic anti-counterfeiting paper is a holographic anti-counterfeiting product based on paper and combined with coating, molding and other processes or transfer processes. The laser holographic anti-counterfeiting laminated card is a holographic anti-counterfeiting product formed by completely laminating the evaporated coating and holographic pattern on the paperboard with the pet base film as the carrier. The revenue of Zhengye international in that year also reached RMB 2.074 billion. The research team has applied to MFDs to use this material for clinical use. Laser holographic anti-counterfeiting transfer paper is a holographic anti-counterfeiting material obtained by transferring the evaporated coating and holographic pattern on the pet base film to the paperboard through the heat transfer or cold transfer process. The most intuitive difference between the two is whether the final product is covered with pet base film

holographic optical anti-counterfeiting product manufacturing uses laser holographic anti-counterfeiting technology to achieve micro nano structure design to meet customer needs, so that the final product presents a specific visual effect and achieves anti-counterfeiting effect. Since the birth of laser holographic anti-counterfeiting technology in the 1970s, after decades of development, it has developed to the fourth generation of laser holographic anti-counterfeiting technology

development history of laser holographic anti-counterfeiting technology

data source: public data collation

laser holographic anti-counterfeiting paper is a product of laser holographic anti-counterfeiting film extending downstream. According to different production processes, it is divided into laser holographic anti-counterfeiting transfer paper and laminating card, The process flow is as follows:

production process flow of laser holographic anti-counterfeiting paper

data source: public data collection

(1) compounding: paper is compounded with laser holographic anti-counterfeiting film by using acrylic lotion or carboxyl styrene butadiene emulsion according to different requirements

(2) stripping: use the stripping machine to peel the pet base film on the composite printing card, and transfer the evaporated coating and information layer originally attached to the pet base film to the paper surface. The stripped pet base film can be reused

(3) slitting and finishing: cut the wide width laser holographic anti-counterfeiting paper products to meet the customer's specification requirements

holographic optical anti-counterfeiting products with micro nano structure have multiple functions such as product protection, value-added enhancement (including enhancing visual impact and anti-counterfeiting), promotion and promotion. At present, they are widely used in the packaging field of cigarettes, wine, cosmetics, drugs, food and other consumer goods

source: public data collection

according to the WPO data, the global packaging market reached US $677billion in 2014, and the global packaging market will continue to grow steadily in the future

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